CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM / NIPM
SMU / SYMBIOSIS / XAVIER / NIRM / PSBM / NSBM ISM / IGNOU / IICT / ISBS / LPU / ISM&RC / NMIMS ISBS / MANIPAL / GARUDA / HIMALAYA / IMT / IC MIND / IACT / UPES / IIMRT
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - BBM – DBA - PGDM
ARAVIND
09901366442 – 09902787224
Advertising
1. What is advertising? Bring out clearly the changing concept of advertising in modern business world.
2. Explain the objectives and functions of advertisement manager.
3. What is advertisement budget? How do you determine optimal expenditure through advertisement budget?
4. What are the characteristics of advertising media? Explain..
5. Write a short note on:
a) Visual layout. b) Production traffic copy.
6. How do you measure the effectiveness of advertisement? Explain.
7. Define sales promotion? Explain the types of sales promotion.
8. Explain the merits and demerits publicity.
Apparel Production Management
1. Discuss elaborately
on the product types and organisation of clothing industry.
2. Explain in detail the
production planning and different departments of a garment industry
3. Discuss in detail on
the pricing policies and factors affecting pricing policies.
4. Explain how the basic
work measurement is carried out.
5. Explain in detail ten
point and Dallas systems of fabric inspection systems.
6. Discuss on the
functions of finance department.
7. Answer any 2 short notes
(i) Fashion trends. (ii) Seasons in apparel
export. (iii) Four point system.
1. Sample approval. 2.
Production planning. 3. Merchandise inventory turnover. 4. Definitions of
quality. 5. Purchase order. 6. Information technology in apparel industry. 7.
Quality standards.
Apparel Production Management
- The machine requirement
in detail for manufacturing 300000 pieces a month with a description of
the kind of machinery? ( 10 Marks)
- The total plan for
the Man power in terms of cutting unit, Finishing Unit and the washing
unit as well as the administration staff? ( 10 Marks)
- How many different
production lines would you suggest provided the monthly requirement of
300000 pieces will be made in 10 different styles? ( 10 Marks)
- The Production
planning schedule for all 3 units for the next 6 months. ( 15 Marks)
- The Overtime planning
divided amongst all 3 units provided that each unit works for 25 days in a
month. ( Different plan for Stitching and Printing) ( 10 marks)
- The printing plan
of unit#3 – Is it feasible to invest in additional capacity or to
outsource the printing? ( 5 marks)
1. The operation break down in
a stitching unit with a process flow for the following garments
4. A. The
basic 5 pocket jeans (10 Marks)
5. B. The
basic Formal single pocket shirt (10 Marks)
Brand Management
- As a Management
consultant give your comments on Burnol as a brand.
2. What
do you understand by the concept of a Brand?
Describe the characteristics of Brands.
3. a. Define the Brand Image. Explain the
dimensions of Brand Image.
b. What is meant by Brand Identity?
Explain the different elements of Brand Identity.
4. Discuss
in detail the different stages of brand building process.
5. a. What is Brand Audit? Explain its importance.
b. Describe the two steps in brand
audit.
6. “Positioning
is an outcome of our perceptions about the brand relative to the competing
brands” – Discuss with examples.
7. How
do consumers perceive and choose brands? Discuss.
8. What
are the different phases of strategic brand management process?
9. Discuss
the “TEN COMMANDMENTS” of Global Branding.
Business Strategy
i.
What
is the best option, in your view, for DD?
ii.
Analyze
the SWOT factors the DD has.
iii.
Why
do you think that the proposed alternative is the best?
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a) What is SWOT Analysis?
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b) What are the strength of PTC?
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c) What are the weaknesses of PTC for entering
into the branded snacks market?
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d) What kind of marketing strategy was formulated
and implemented for Ringo?
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e) What else need to be done by Ringo so as
to enlarge its market?
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i.
What do you understand by the term Vision? What is the difference between
‘Vision’ and ‘Mission’? What vision Dr. Sukumar has at the time of inheritance
of Dey’s lab? Has it been achieved?
ii. For growth what
business strategy has
been adopted by Dr. Sukumar?
iii.What is
the marketing strategy
of Dr. Sukumar to overtake its competitors?
iv.
In your opinion what could be the biggest weakness in Dr. Sukumar’s business
strategy?
1. Identify and discuss
briefly, the three themes of strategy implementation of activating strategies,
managing change and achieving effectiveness in the case of Deepak Nitrite.
2. picking up data from the
case, demonstrate how formulation and implementation of strategy are
interdependent.
BUSINESS COMMUNICATION
1. What qualities does a person need to be
a good proofreader ? Are such qualities inborn, or can they be learned ?
2. Proofread the following sentence :
application of these methods in
stores in San Deigo nd Cinncinati have resulted in a 30 drop in robberies an a
50 percent decling in violence there, according at the developers if the
security system, Hanover brothrs, Inc.
1. Explain how watching a movie from
another country might help you prepare to interpret nonverbal behavior from
that culture correctly.
2. One of your co-workers is originally
from Saudi Arabia. You like him, and the two of you work well together. However, he stands so close when you speak
with him that it makes you very uncomfortable. Do you tell him of your
discomfort, or do you try to cover it up ?
1. Think back over the lessons you’ve
learned in life. How did you benefit
from some one telling you the truth about something you were doing wrong ?
2. With a partner, role-play a situation
in which one of you is the boss and the other an employee. The boss is angry because the employee
repeatedly arrives late for work, takes long lunches, and leaves 5 to 10
minutes early. However, the employee’s
work is always excellent. After the
role-play, analyze what the boss did right and what could be improved.
1. Review two sales letters for
content. List the “Puffery” statements
in each letter.
2. Note any statements in these sales
letters that appear questionable to you.
Rewrite one of the statements, carefully choosing words that won’t be
misleading to consumers.
1. What advantages and disadvantages do
you see in asking store managers at Mrs. Fields to file electronic
troubleshooting reports immediately on the company’s intranet ?
2. What kinds of electronic reports might
a company want to post on its website ?
ARAVIND
09901366442 – 09902787224
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